Frequently Asked Questions (FAQs)
Q: Who can I ask for a legacy gift?
Q: My donor base isn’t wealthy and can’t make huge gifts! I am sure many don’t have wills or estates.
A: Every legacy gift matters, whether larger or smaller. Legacy giving may be largely about bringing resources; it’s also about building community.
In fact, the best prospects for legacy giving are your most loyal supporters—those who care the most about your mission. While some people may not be able to make large donations today or simply donate their time as volunteers, people have a variety of options to commit to your organization. There are numerous ways to leave a donation upon passing, including through retirement funds, life insurance policies, and traditional wills or trusts.
Additionally, the data shows that annual gifts from supporters increase after making a legacy commitment.
Q: We are always chasing money for this year or sometimes this month! We don’t have time to focus on legacy gifts.
Q: How do we staff a program like this? We have no dedicated legacy giving staff and no financial advisors.
Q: Someone emailed us and said they want to leave a legacy gift to us! What do I do next?
- Thank them immediately.
- Ensure they have your organization’s basic information (EIN, mailing address, and full legal name).
- Check if they want to be acknowledged on any public lists.
- Oh yes, thank them again!
Be sure to retain their information in your records and provide periodic updates on your organization. PS: Did we mention a thank you?
Looking for more information and resources? Visit our Resource Library for templates and models to help!